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1. BOOKS
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Future money : FinTech, AI and Web3 / Ronit Ghose. by Publisher: London, United Kingdom ; New York, NY, USA : Kogan Page, ©2024
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HG1710 .G48 2024.

2. BOOKS
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Delivering data analytics : a step-by-step guide to driving adoption of business intelligence from planning to launch / Nicholas Kelly. by Publisher: New York : Kogan Page Inc, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD38.7 .K45 2022.

3. BOOKS
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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood. by
Edition: Seventh edition.
Publisher: London, United Kingdom ; New York, NY : Kogan Page, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.13 .W48 2022.

4. BOOKS
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Data strategy : how to profit from a world of big data, analytics and artificial intelligence / Bernard Marr. by
Edition: Second edition.
Publisher: London, United Kingdom ; New York, NY : Kogan Page, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF54.5 .M37 2022.

5. BOOKS
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Logistics and supply chain innovation : a practical guide to disruptive technologies and new business models / John Manners-Bell, Ken Lyon. by
Edition: Second edition.
Publisher: London ; New York, NY : Kogan Page, ©2023
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD38.5 .M3638 2023.

6. BOOKS
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The handbook of logistics and distribution management : understanding the supply chain / Alan Rushton, Phil Croucher and Peter Baker. by
Edition: Seventh edition.
Publisher: London ; New York : Kogan Page, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.7 .H36 2022.

7. BOOKS
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E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers / Kunle Campbell. by Publisher: London ; New York, NY : Kogan Page Inc, ©2023
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5548.32 .C3556 2023.

8. BOOKS
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Crisis communication strategies : prepare, respond and recover effectively in unpredictable and urgent situations / Amanda Coleman. by
Edition: Second Edition.
Publisher: London : New York, NY : Kogan Page Inc, ©2023
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD49.3 .C65 2023.

9. BOOKS
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AI strategy for sales and marketing : connecting marketing, sales and customer experience / Katie King. by Publisher: London ; New York, NY : Kogan Page Inc, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415 .K521995 2022.

10. BOOKS
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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. by
Edition: Third Edition.
Publisher: New York, NY : Kogan Page Inc, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .R688 2022.

11. BOOKS
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Agile marketing : unlock adaptive and data-driven marketing for long-term success / Neil Perkin. by
Edition: First edition.
Publisher: New York : Kogan Page, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415 .P4347 2022.

12. BOOKS
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Influencer marketing strategy : how to create successful influencer marketing / Gordon Glenister. by Publisher: London ; New York, NY : Kogan Page, ©2021
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415 .G565 2021.

13. BOOKS
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Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast / Daniel Rowles, Ciaran Rogers. by Publisher: London, United Kingdom ; New York, USA : Kogan Page Limited, ©2019
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf TK5105.887 .R69 2019.

14. BOOKS
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Marketing strategy : overcome pitfalls and create effective marketing / Jenna Tiffany. by
Edition: First Edition.
Publisher: New York : Kogan Page, ©2021
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415 .T5564 2021.

15. BOOKS
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Paid attention : innovative advertising for a digital world / Faris Yakob. by
Edition: Second Edition.
Publisher: New York : Kogan Page Inc, ©2021
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5823 .Y335 2021.

16. BOOKS
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Myths of marketing : banish the misconceptions and become a great marketer / Grant Leboff. by
Edition: 1st Edition.
Publisher: London New York : Kogan Page, ©2020
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415 .L3617 2020.

17. BOOKS
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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton. by Publisher: London, United Kingdom ; New York, NY : Kogan Page, ©2020
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .A84 2020.

18. BOOKS
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Data and analytics strategy for business : unlock data assets and increase innovation with a results-driven data strategy / Simon Asplen-Taylor. by Publisher: London ; Kogan Page, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD30.215 .A87 2022.

19. BOOKS
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by
Edition: Third Edition.
Publisher: London ; New York, NY : Kogan Page Limited, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5548.32 .K566 2022.

20. BOOKS
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The digital marketing handbook : deliver powerful digital campaigns / Simon Kingsnorth. by Publisher: London ; New York, NY : Kogan Page, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .K564 2022.

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