Brand-driven innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.

By: Contributor(s): Series: Required reading range. Module reader.c2010Description: 1 online resource (208 p.) : illOther title:
  • Strategies for development and design
Subject(s): Genre/Form: Additional physical formats: Print version:: Brand-driven innovation.Online resources:
Item type: eBooks
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Description based on print version record.

Includes bibliographical references (p. 202-203) and index.

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