The social media MBA [electronic resource] : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].
2012Description: 1 online resource (x, 265 p.) : illSubject(s): Genre/Form: Additional physical formats: Print version:: social media MBA.Online resources:
eBooks
Description based on print version record.
Quick recap -- Bridging the social media gap -- The rise of branded content -- Power of integration -- Intent is the new demographic -- Targeting the easily influenced not the highly influential -- The profit manifesto -- Social media business engineering -- Power struggles of the advocate age -- ARM -- Aviva -- Dell -- Evans Cycles -- GlaxoSmithKline -- Kodak -- Royal Philips Electronics -- Sage -- The ethnocentric bias -- Digital dragons, elephants and tigers -- Design thinking and social media -- God technology.
Includes bibliographical references and index.