Image from Amazon.com
Principles of Marketology, Volume 1 [electronic resource] : Theory / by Hashem Aghazadeh.
Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016Description: XV, 377 p. online resourceContent type:- text
- computer
- online resource
- 9781137379320
- Business
- Marketing
- Public relations
- Leadership
- Knowledge management
- Management information systems
- International business enterprises
- Business and Management
- Business Strategy/Leadership
- Knowledge Management
- Marketing
- International Business
- Business Information Systems
- Corporate Communication/Public Relations
- 658.4092 23
- HD28-70
eBooks
No physical items for this record
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .