International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field, to form a unified volume which informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events. * Provides a contemporary look at the current issues in the field * Expertly edited and contributed to by an international group of subject specialists * Advances and emphasises the interrelationship of multidisciplinary academic approaches, contexts and research methodologies in festivals and events.

Part one: Destination, image and development: 1. Using major events to promote peripheral urban areas: Deptford and the 2007 Tour de France; 2. Weymouth's once in a lifetime opportunity; 3. Tourism and the Hans Christian Andersen bicentenary event in Denmark; 4. Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification; 5. The South Korean Hotel Sector's perspectives on the 'pre' and 'post-event' impacts of the co-hosted 2002 Football World Cup. Part two: Community and Identity: 6. Indigenous Australia and the Sydney 2000 Olympic Games: Mediated messages of respect and reconciliation; 7. How festivals nurture resilience in regional communities; 8. The Buon Ma Thuot coffee festival, Vietnam: Opportunity for Tourism?; 9. Tasting Australia: A celebration of cultural identity or an international event?; 10. Festivals and tourism in rural economies. Part three: Audience and Participant Experience: 11. Commemorative events: sacrifice, identity and dissonance; 12. Running commentary: Participant experiences at international distance running events; 13. Elite sports tours: special events with special challenges; 14. The British pop music festival phenomenon. Part four: Managing the Event: 15. A model for analyzing the development of public events; 16. Human resources in the business events industry; 17. Measuring the impact of micro-events on local communities: A role for web-based approaches; 18. Post-modern heritage, chivalry, park and ride: Le Tour comes to Canterbury; 19. Towards safer special events: A structured approach to counter the terrorism threat.

1st edition 2008--T.p. verso.

Includes bibliographical references and index.

Using major events to promote peripheral urban areas : Deptford and the 2007 Tour de France / Andrew Smith -- Weymouth's once in a lifetime opportunity / Deborah Sadd -- Tourism and the Hans Christian Andersen bicentenary event in Denmark / Janne J. Liburd -- Establishing Singapore as the events and entertainment capital of Asia : strategic brand diversification / M. Foley, G. McPherson and D. McGillivray -- The South Korean Hotel Sector's perspectives on the 'pre-' and 'post-event' impacts of the co-hosted 2002 Football World Cup / Misuk Byeon, Neil Carr and C. Michael Hall -- Indigenous Australia and the Sydney 2000 Olympic Games : mediated messages of respect and reconciliation / Leanne White -- How festivals nurture resilience in regional communities / Ros Derrett -- The Buon Ma Thuot coffee festival, Vietnam : opportunity for tourism? / Lee Jolliffe, Huong Thanh Bui and Hang Thy Ngyuen -- Tasting Australia : a celebration of cultural identity or an international event? / Graham Brown and Shirley Chappel -- Festivals and tourism in rural economies / Emma H. Wood and Rhodri Thomas -- Commemorative events : sacrifice, identity and dissonance / Warwick Frost, Fiona Wheeler and Matthew Harvey -- Running commentary : participant experiences at international distance running events / Richard Shipway and Ian Jones -- Elite sports tours : special events with special challenges / Michael Morgan and Richard Wright -- The British pop music festival phenomenon / Chris Stone -- A model for analysing the development of public events / Jörgen Elbe -- Human resources in the business events industry / Krzysztof Celuch and Rob Davidson -- Measuring the impact of micro-events on local communities : a role for web-based approaches / Geoff Dickson and Simon Milne -- Post-modern heritage, chivalry, park and ride : Le Tour comes to Canterbury / J. Lovell -- Towards safer special events : a structured approach to counter the terrorism threat / Alexandros Paraskevas.

Print version record.

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