What you can learn from your customer's customer / James C. Anderson and Marc Wouters

By: Contributor(s): Publisher: Cambridge, MA : MIT Sloan Management Review, [2012]Copyright date: (copy)2012Description: 1 online resource (1 volume) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: LOC classification:
  • HC79.C6
Online resources: In: MIT Sloan management review Vol. 54, no. 2 (Winter 2013)
Item type: eBooks
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Description based on online resource; title from cover (Safari, viewed May 1, 2015).

"Reprint number 54217."

Includes bibliographical references.

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