Implementing International Services [electronic resource] : A Tailorable Method for Market Assessment, Modularization, and Process Transfer / edited by Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar.

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Publisher: Wiesbaden : Gabler Verlag, 2012Description: VIII, 455 p. 109 illus. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9783834964458

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Genre/Form:

Electronic books.

Additional physical formats: Printed edition:: No titleDDC classification:

381 23

LOC classification:

HF5469.7-5481
HF1365

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In: Springer eBooksSummary: The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.

Item type:

eBooks

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The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.