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Email marketing by the numbers [electronic resource] : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott ; with Ali Sales.

By: Contributor(s): Series: Safari Books Online2007ISBN:
  • 9780470122457
  • 0470122455
Subject(s): Genre/Form: Online resources:
Contents:
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
Item type: eBooks
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Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?

Electronic reproduction. Boston, Mass. : Safari Books Online 2007 Mode of access: World Wide Web. Available to subscribing institutions. s2007 maun s

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