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M-powering marketing in a mobile world / Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia.

By: Contributor(s): Series: Digital and social media marketing and advertising collectionPublisher: New York, NY : Business Expert Press, 2018Description: 1 online resource (1 volume) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631570049
  • 1631570048
Subject(s): Genre/Form: LOC classification:
  • HF5548.34
Online resources:
Item type: eBooks
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Description based on online resource; title from title page (viewed January 5, 2018).

Includes bibliographical references and index.

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