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Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.

By: Contributor(s): Publication details: Farnham [Surrey, England] : Gower, c2010.Description: xiv, 262 pISBN:
  • 9780566091674 (hbk. : alk. paper)
  • 9780566091681 (e-book)
Subject(s): Genre/Form: DDC classification:
  • 794.8068/8 22
LOC classification:
  • HD9993.E452 W47 2010eb
Online resources:
Item type: eBooks
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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