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A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell
Publisher: New York : Penguin, 2003Description: xix, 220 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9780142001905
- HD69.B7 B36 2003
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD69.B7 B36 2003 (Browse shelf(Opens below)) | Available | AU0000000009757 |
Total holds: 0
Reprint. Originally published: New York : Viking, 2002
Includes index