Includes bibliographical references (pages 373-399) and index.

The basics of human brain anatomy -- Our evolutionary lineage -- Introduction -- The world before brains -- Breakthrough #1: Steering and the first bilaterians. The birth of good and bad -- The origin of emotion -- Associating, predicting, and the dawn of learning -- Breakthrough #2: Reinforcing and the first vertebrates. The Cambrian explosion -- The evolution of temporal difference learning -- The problems of pattern recognition -- Why life got curious -- The first model of the world -- Breakthrough #3: Simulating and the first mammals. The neural dark ages -- Generative models and the neocortical mystery -- Mice in the imaginarium -- Model-based reinforcement learning -- The secret to dishwashing robots -- Breakthrough #4: Mentalizing and the first primates. The arms race for political savvy -- How to model other minds -- Monkey hammers and self-driving cars -- Why rats can't go grocery shopping -- Breakthrough #5: Speaking and the first humans. The search for human uniqueness -- Language in the brain -- The perfect storm -- ChatGPT and the window into the mind -- Conclusion: The sixth breakthrough.

This book will show how generative technology works and the drivers. It will also look at the applications - showing what various startups and large companies are doing in the space.There will also be a look at the challenges and risk factors. During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions - which is known as analytical AI. It can mean that you receive TikTok videos that you cannot resist. Or analytical AI can fend against spam or fraud or forecast when a package will be delivered. While such things are beneficial, there is much more to AI. The next megatrend will be leveraging the technology to be creative. For example, you could take a book and an AI model will turn it into a movie - at very little cost. This is all part of generative AI. It's still in the nascent stages but it is progressing quickly. Generative AI can already create engaging blog posts, social media messages, beautiful artwork and compelling videos. The potential for this technology is enormous. It will be useful for many categories like sales, marketing, legal, product design, code generation, and even pharmaceutical creation."--Back cove