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1. BOOKS
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Marketing and American consumer culture : a cultural studies analysis / Arthur Asa Berger by Series: Publisher: Cham : Palgrave Macmillan, 2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1 .B47 2016.

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Shop 'til you drop : consumer behavior and American culture / Arthur Asa Berger ; illustrations by the author. by Lanham, MD : Rowman & Littlefield, c2005
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.33.U6 B47 2005.

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Media research techniques [electronic resource] / Arthur Asa Berger. by
Edition: 2nd ed.
Publication details: Thousand Oaks, Calif. ; London : SAGE, 1998
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