The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.

By:

Bird, Andy

Contributor(s):

Publication details: Hoboken, N.J. : Wiley, 2012.Description: xxi, 294 p. : illISBN:

9781119953319 (hardback)
9781119961185 (e-book)

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/02 23

LOC classification:

HF5415.127 .B57 2012eb

Online resources:

Click here to access online

Contents:

pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.

Summary: "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.

Item type:

eBooks

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Includes bibliographical references and index.

pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.