Handbook of marketing and society [electronic resource]. / Paul N. Bloom, Gregory T. Gundlach, editors.

Contributor(s):

Publication details: Thousand Oaks, Calif. ; London : SAGE, c2001.Description: 1 online resource (xxii, 543 p.) : illISBN:

9781452204765 (ebook) :

Subject(s):

Social marketing

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.802 23

LOC classification:

HF5414 .H36 2001

Online resources:

Click here to access online

Summary: This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing.

Item type:

eBooks

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Includes bibliographical references and index.

This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing.

Specialized.

Description based on print version record.