Data-driven marketing and social media [electronic resource] / O'Reilly Media, Inc.
2014Description: 1 streaming video file (52 min, 29 sec.) : digital, sd., colSubject(s): Genre/Form: Online resources: Presenter, Farrah Bostic, Susan Etlinger, Edith Harbaugh.Summary: "As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to us--if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reveal surprising insights about your users and your company. Each video segment comes from presenters at Data-Driven Business Day, a unique feature of the Strata 2014 conference."--Resource description page.
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Title from resource description page (Safari, viewed August 6, 2014).
Presenter, Farrah Bostic, Susan Etlinger, Edith Harbaugh.
"As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to us--if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reveal surprising insights about your users and your company. Each video segment comes from presenters at Data-Driven Business Day, a unique feature of the Strata 2014 conference."--Resource description page.