Rethinking marketing [electronic resource] / edited by Douglas Brownlie ... [et al.].

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Publication details: London : SAGE, 1999.Description: 1 online resource (xii, 273 p.) : illISBN:

9781446280058 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HF5416 .R463 1999

Online resources:

Click here to access online

Summary: A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.

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eBooks

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A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.

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