Influencing health : a comprehensive guide to working with online influencers / Amelia Burke-Garcia, PhD.
Publisher: Boca Raton : Routledge/Taylor & Francis Group, ©2019Description: 180 p: illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780367249922 (pbk. : alk. paper)
- 9780367260392 (hardback : alk. paper)
- RA427.8 .B87 2019
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | RA427.8 .B87 2019 (Browse shelf(Opens below)) | Available | AU00000000017698 |
"A Routledge title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa plc."
Includes bibliographical references.
Influencers: old and new -- Understanding the relationship between influencers & their followers -- The business of relationships -- Influencers & health -- Perceptions of risk -- It is just the great unknown -- The importance of the message -- The importance of great, not good, creative.