Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher.
Publication details: Aldershot, England ; Burlington, VT : Gower, c2002.Edition: 2nd edDescription: xiv, 206 p. : illISBN:- 0566084511
- 658.8/12 21
- HF5415.525 .B87 2002eb

Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Includes bibliographical references (p. [191]-201) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.