More Than a Showroom [electronic resource] : Strategies for Winning Back Online Shoppers / by Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa.

By:

Bachrach, Daniel G [author.]

Contributor(s):

Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016Description: V, 200 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137551894

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Printed edition:: No titleDDC classification:

500 23

LOC classification:

Q1-390

Online resources:

Click here to access online

In: Springer eBooksSummary: Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

Item type:

eBooks

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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.