Cultural strategy [electronic resource] : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
Publication details: Oxford : Oxford University Press, c2010.Description: xv, 387 p. : illISBN:- 9780199587407 (hbk.)
- 019958740X (hbk.)
- 9780191616334 (e-book)
- 658.827 22
- HF5415.1255 .H65 2010eb

Includes bibliographical references and index.
pt. 1. Cultural innovation theory -- pt. 2. Applying the cultural strategy model -- pt. 3. Organizing for cultural innovation.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.