Strategy by design : a process of strategy innovation / James Carlopio.
New York : Palgrave Macmillan, ©2016Edition: 1st edDescription: xii, 199 p. : ill. ; 22 cmContent type:- text
- unmediated
- volume
- 9781349382620
- 9780230620223
- HD30.28 .C3765 2016
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD30.28 .C3765 2016 (Browse shelf(Opens below)) | Available | AU00000000011777 |
Includes bibliographical references (p. [183]-196) and index.
Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation.
"One of the major problems facing business leaders today is how to reinvent their business to survive and excel. Yet, strategy innovations remain elusive to many, and there has yet to be a widely accepted theory on how to achieve the success of trendsetters such as Apple or Cirque du Soleil. Strategy by Design illustrates how to use many of the principles, processes, and tools of the design profession to create innovative breakthrough organizational strategies."--BOOK JACKET.