Advertising to children [electronic resource] : concepts and controversies / M. Carole Macklin, Les Carlson, editors.

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Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Description: 1 online resource (xiv, 322 p.) : illISBN:

9781452225500 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

302.2345083 23

LOC classification:

HQ784.T4 A29 1999

Online resources:

Click here to access online

Summary: Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Item type:

eBooks

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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Specialized.

Description based on print version record.

Includes bibliographical references and index.