Marketing research with SAS enterprise guide [electronic resource] / Kristof Coussement, Nathalie Demoulin and Karine Charry.
Publication details: Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011.Description: xiv, 302 p. : illISBN:- 9781409426769 (pbk. : alk. paper)
- 9781409426776 (e-book)
- 658.8/3028553 23
- HF5415.2 .C645 2011eb

Includes bibliographical references and index.
Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.