Brand rewired [electronic resource] : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.
c2010Description: 1 online resource (xvi, 224 p.) : illSubject(s): Genre/Form: Additional physical formats: Brand rewiredOnline resources:
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Description based on print version record.
Includes bibliographical references (p. 197-214) and index.