Ubiquitous commerce for creating the personalized marketplace [electronic resource] : concepts for next generation adoption / [edited by] Humphry Hung, Y.H. Wong, Vincent Cho.

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Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.Description: electronic texts (xvi, 306 p. : ill.) : digital filesISBN:

1605663794 (ebook)
9781605663791 (ebook)

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Genre/Form:

Electronic books.

Additional physical formats: No titleDDC classification:

658.8/72 22

LOC classification:

HF5548.32 .U25 2009e

Online resources:

Click here to access online

Available additional physical forms:

Also available in print.

Contents:

Constructing a Model of the Adoption of New Technologies of U-Commerce / Humphry Hung, Vincent Cho, Y. H. Wong -- Service-Level Roaming: A New Virtual Home Environment Concept / Giovanni Frattini ... [et al.] -- Planning for the Introduction of Mobile Applications to Support the Sales Force: A Value-Based Approach / Chihab BenMoussa -- Virtual Economy and Consumer: How do Consumers Perceive and use Virtual Currency in Web 2.0 Communities? / Dong Hee Shin -- U-Commerce in the Financial Marketspace / Alexander Y. Yap -- Context Related Software Under Ubiquitous Computing / N. Raghavendra Rao -- Developing a Software Agent for Establishing a Convenient Customer-Driven Group-Buying Mechanism / Toly Chen ... [et al.] -- How Research can Help to Create Commercially Successful Ubiquitous Services / Teea Palo ... [et al.] -- Framework for Proximity Aware Mobile Services / Jon T.S. Quah, V. Jain -- A Study of the Relationship between PEOU and PU in Technology Acceptance in E-Learning / Vincent Cho, Humphry Hung -- Data Quality on the Internet / Vincent Cho -- "Don't Think but Look": The Practice of the UDRP Manifests that it is Procedurally Unfair / Konstantinos Komaitis -- South Korea: Vision of a Ubiquitous Network World / Jounghae Bang, Inyoung Choi -- Key Issues in Mobile Marketing: Permission and Acceptance / Stuart J. Barnes, Eusebio Scornavacca -- Accessing Learning Content in a Mobile System: Does Mobile Mean Always Connected? / Anna Trifonova --

Leveraging Pervasive and Ubiquitous Service Computing / Zhijun Zhang -- Trust Models for Ubiquitous Mobile Systems / Mike Burmester -- Evolving Information Ecologies: The Appropriation of New Media in Organizations / Hanne Westh Nicolajsen, J�rgen P. Bansler.

Abstract: Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. Chapters by leading international experts offer in-depth descriptions of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

Item type:

eBooks

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Includes bibliographical references (p. 274-295) and index.

Restricted to subscribers or individual electronic text purchasers.

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. Chapters by leading international experts offer in-depth descriptions of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

Also available in print.

Mode of access: World Wide Web.

Title from PDF t.p. (viewed on July 26, 2010).