"This group of studies first appeared in a special issue of Business history (ISSN 0007-6791), vol. 45, no. 1 (January 2003)"--T.p. verso.

Includes bibliographical references and index.

The emergence of modern marketing : international dimensions / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax : marketing to the middle classes / Pamela Pilbeam -- Purposive strategy or serendipity? : development and diversification in three consumer product companies, 1918-1939 : J. & J. Colman, Reckitt & Sons, and Lever Bros./Unilever / Roy Church, Christine Clark -- Closing the deal : GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andre Godley -- Building knowledge about the consumer : the emergence of market research in the motion picture industry / Gerben Bakker -- "Times change and we change with them" : the German advertising industry in the Third Reich : between professional self-interest and political repression / Hartmut Berghoff.

Also available in print edition.

Electronic reproduction. [London, Eng. : Taylor and Francis, 2012]. PDF file created from digital scan of print book.