Applying social cognition to consumer-focused strategy [electronic resource] / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

Contributor(s):

Series: Advertising and consumer psychologyPublication details: Mahwah, N.J. : L. Erlbaum Associates, 2005.Description: xi, 402 p. : illISBN:

9781410613271

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: No titleOnline resources:

Click here to access online

Available additional physical forms:

Also available in print edition.

Contents:

I. New perspectives on consumer information processing -- II. New perspectives on consumer information processing and research methods -- III. New perspectives on motivation and consumer information processing -- IV. New perspectives on consumer information processing and persuasion.

Item type:

eBooks

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 5 )

No physical items for this record

"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.

Includes bibliographical references and indexes.

Also available in print edition.

Mode of access: World Wide Web.