Postmodern consumer research [electronic resource] / Elizabeth C. Hirschman, Morris B. Holbrook.

By:

Hirschman, Elizabeth Caldwell, 1949-

Contributor(s):

Publication details: London : SAGE, 1992.Description: 1 online resource (146 p.)ISBN:

9781483325941 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.834 23

LOC classification:

HF5415.3 .H57 1992

Online resources:

Click here to access online

Summary: The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.

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eBooks

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Published in association with the Consumers' Association.

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.

Specialized.

Description based on print version record.