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Winning at new products [electronic resource] : creating value through innovation / Robert G. Cooper.

By: Contributor(s): c2011Edition: 4th edDescription: 1 online resource (1 v.) : illISBN:
  • 9780465025848
  • 0465025846
Subject(s): Genre/Form: Additional physical formats: Print version:: Winning at new products.Online resources:
Item type: eBooks
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Description based on print version record.

Includes bibliographical references and index.

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