Includes index.

Machine generated contents note: Preface Chapter 1 - Returns Chapter 2 - The Economic Structure on Investment Markets Chapter 3 - Bonds and Inflation Chapter 4 - Risk and Return Chapter 5 - Fundamental Analysis and Valuation Chapter 6 - Transaction costs Fees and Taxes Chapter 7 - Can History be trusted Chapter 8 - Can Behavioral Anomalies be Exploited Chapter 9 - Alternative Investments Chapter 10 - Investment Suggestions and Postscript Index.

"This book explains the conceptual foundations of investing to improve investor performance. There are a host of investment mistakes that can be avoided by such an understanding. One example involves the trade-off between risk and return. The trade-off seems to imply that if you bear more risk you will have higher long-run average returns. That conclusion is false. It is possible to bear a great deal of risk and get no benefit in terms of higher average return. Understanding the conceptual foundations of finance makes it clear why this is so and, thereby, helps an investor avoid bearing uncompensated risks. Another choice every investor has to make is between active versus passive investing. Making that choice wisely requires understanding the conceptual foundations of investing. The Conceptual Foundations of Investing is ultimately for mid-level investors looking to add active elements to their portfolio"--

"Sales handles: - CONTENT: Bradford Cornell has been a professor for over 3 decades, with a knack for making complex topics simple to understand. His writing style is detailed but highly accessible. The strength and clarity of Cornell's instruction is a value-add, making this book accessible to any investor looking to make his/her portfolio more sophisticated and varied. AUTHOR'S EXPERTISE: Cornell is a subject matter expert with a history of success. Cornell taught Aswath Damodaran, a well-known author and professor, all he knows about valuation. Cornell is known in the academic community as an expert on investing, and his previous Wiley book, The Equity Risk Premium, has sold 4,000 copies. Market description: Sophisticated individual investors, stock pickers, financial analysts, and wealth advisors"--