Relevance [electronic resource] : the power to change minds and behavior and keep you ahead of the competition / Andrea Coville ; with Paul B. Brown.
c2014Description: 1 online resource (1 v.) : illISBN:- 9781937134839
- 1937134830
- Power to change minds and behavior and keep you ahead of the competition

Description based on print version record.
Includes bibliographical references and index.
Are you relevant? -- Everything is personal -- Dimensions of relevance (I): quantitative -- Dimensions of relevance (II): qualitative -- Dimensions of relevance (III): circumstances -- Why are we making this effort? -- How to become (and stay) relevant -- Relevance and innovation -- How to become irrelevant -- How to regain relevance.