Description based on print version record.

"Create a successful online community for your business or organization"--Cover.

Figuring out social networks -- What are social networks? -- How social networks are used -- Shopping for a social network service -- Social network services -- Social network features -- What's this going to cost? -- Selecting a social network service -- Your social network -- Get your network started -- Help your members -- Content is king -- What to say -- Okay, now what? -- Cultivating relationships -- Foster a vibrant community -- Enhance with social media -- Making money -- Measures of success -- Develop network savvy -- Keeping it going -- Social network service tutorials -- Ning tutorial -- Wall.fm tutorial -- SocialGO tutorial -- BuddyPress tutorial -- KickApps tutorial.

Includes bibliographical references (p. [305]-313) and index.