Includes bibliographical references (page 191) and index

Machine generated contents note: Who Is This Book For? -- What Is Motion Graphics? -- What Is the Difference Between Motion Graphics and Animation? -- What Is the Difference Between Motion Graphics and Visual Effects? -- ch. One Concepts: Tools -- Camera -- Video Image Formats -- Video Compression and Codecs -- Still Image Formats -- Software -- Image Creation -- Image Manipulation -- Traditional Art Materials -- Alternative Tools -- Case Study: Momoco -- Exercise: The Cinemagraph -- ch. Two Concepts: The Image -- Pixel -- Design Elements -- Tone -- Color -- Rasters and Vectors -- Text and Type -- Design Principles -- ch. Three Concepts: Space -- Aspect Ratio -- Describing Objects in Space -- 2D Motion -- 2.5 Dimensions -- 3D CGI -- Stereoscopic 3D -- Immersive and Augmented Environments -- Case Study: Make Productions -- ch. Four Concepts: Time -- Frames -- Frame-rate -- Frame-by-Frame Animation -- Tweening -- Stop-motion -- Time Slice -- Motion in Time and Space -- Exercise: Planning an Animation -- ch. Five Putting The Pieces Together -- Compositing -- Transparency -- Mattes -- Keying -- Blending Modes -- Color Adjustment -- Sound -- Case Study: Max Jauga -- ch. Six Recording And Recreating Motion -- Rotoscoping -- Motion Tracking -- Match Moving -- Motion or Performance Capture -- Exercise: Rotoscoping -- ch. Seven Process: Planning -- Message and Audience -- Sketchbooks -- Collecting Inspiration -- Design Process -- Production Pipeline -- ch. Eight Process: Production -- Shooting Video -- Media Management -- Prototyping -- Working with Others -- Copyright -- Case Study: Tendril