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Innovative marketing strategy [electronic resource] : balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das.

Contributor(s): Publication details: Mumbai [India] : Himalaya Pub. House, 2010.Edition: 1st edDescription: 354 p. : illISBN:
  • 9788184885279
Subject(s): Genre/Form: LOC classification:
  • HF5415.13 .I56 2010eb
Online resources:
Item type: eBooks
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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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