Building a housewife's paradise [electronic resource] : gender, politics, and American grocery stores in the twentieth century / Tracey Deutsch.
Publication details: Chapel Hill : University of North Carolina Press, c2010.Description: 337 p. : illISBN:- 9780807833278 (cloth : alk. paper)
- 0807833274 (cloth : alk. paper)
- 381/.456413009730904 22
- HF5469.23.U62 D48 2010eb
eBooks
Includes bibliographical references and index.
Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.