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Audience, relevance, and search [electronic resource] : targeting Web audiences with relevant content / James Mathewson, Frank Donatone, Cynthia Fishel.

By: Contributor(s): c2010]Description: 1 online resource (vii, 140 p.) : illISBN:
  • 9780137048250
  • 0137048254
Subject(s): Genre/Form: Additional physical formats: Audience, relevance, and searchOnline resources:
Contents:
Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich-media opportunities -- Measuring Web effectiveness.
Item type: eBooks
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Description based on print version record.

Cover title.

Includes bibliographical references (p. 136-140).

Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich-media opportunities -- Measuring Web effectiveness.

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