Fuzzy methods for customer relationship management and marketing [electronic resource] : applications and classifications / Andreas Meier and Laurent Donze, editors.
Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012.Description: electronic texts (331 p.) : digital filesISBN:- 9781466600966 (ebook)
- Customer relations -- Management
- Marketing
- Fuzzy logic
- Customer relationship management
- Fuzzy clustering of Web user profiles
- Fuzzy data warehouse
- Fuzzy dynamic groups
- Fuzzy logic and marketing
- Online reputation analysis framework
- Fuzzy segmentation
- Fuzzy set theory models
- Social network modeling
- Marketing planning models
- 658.8/12 23
- HF5415.5 .F89 2012e
- Also available in print.
eBooks
Includes bibliographical references.
1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donz�e and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / Jos�e-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Ter�an ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and C�edric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / M�onica Casabay�o and N�uria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside.
Restricted to subscribers or individual electronic text purchasers.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Also available in print.
Mode of access: World Wide Web.
Description based on title screen (IGI Global, viewed December 19, 2011).