Learning Google analytics : creating business impact and driving insights / Mark Edmondson.
Publisher: Sebastopol, CA : O'Reilly Media, Inc., ©2023Edition: First editionDescription: xiii, 323 pages : illustrations ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9781098113087
- TK5105.885.G66 E36 2023
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | TK5105.885.G66 E36 2023 (Browse shelf(Opens below)) | Available | AU00000000020277 |
"November 2022: First Edition" -- Title page verso.
"Revision History for the First Edition: 2022-11-10: First Release" -- Title page verso.
Includes bibliographical references and index.
"Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them."--