High performance marketing [electronic resource] : bringing method to the madness of marketing / Naras Eechambadi.
Publication details: Chicago : Dearborn Trade Pub., 2005.Description: xvi, 271 pISBN:- 9781419508233
- 658.8 22
- HF5415 .E39 2005eb

Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.