Cashing in with content : how innovative marketers use digital information to turn browsers into buyers / David Meerman Scott ; John B. Bryans, editor in chief ; Michelle Manafy, project editor ; Amy M. Holmes, managing editor ; Pat Hadley Miller, copy editor ; Doug Eymer, cover design.

By:

Scott, David Meerman

Contributor(s):

Publisher: Medford, New Jersey : Information Today, Inc., 2005Copyright date: �2005Description: 1 online resource (281 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780910965712
9781937290269 (e-book)

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/72 22

LOC classification:

HF5548.32 .S295 2005eb

Online resources:

Click here to access online

Item type:

eBooks

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Title notes ( 3 )

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Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.