Routledge handbook of sports sponsorship [electronic resource] : successful strategies / Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre-François Lalonde and Elizabeth Christopherson.

By:

Ferrand, Alain, 1952-

Contributor(s):

Language: English Original language: French Publication details: Abingdon, Oxon ; New York : Routledge, 2006.Description: viii, 278 p. : illISBN:

9780203967829

Uniform titles:

Sports et Sponsoring. English

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: No title; No title; No title; No titleOnline resources:

Click here to access online

Available additional physical forms:

Also available in print edition.

Contents:

Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion.

Item type:

eBooks

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Includes bibliographical references and index.

Also available in print edition.

Mode of access: World Wide Web.