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The international film business [electronic resource] : a market guide beyond Hollywood / Angus Finney.

By: Contributor(s): Publication details: London ; New York : Routledge, 2010.Description: xiv, 245 p. : illISBN:
  • 9780203851142
Subject(s): Genre/Form: Additional physical formats: No title; No title; No title; No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland.
Item type: eBooks
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Includes bibliographical references and index.

Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland.

Also available in print edition.

Mode of access: World Wide Web.

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