New service development [electronic resource] : creating memorable experiences / editors, James Fitzsimmons & Mona J. Fitzsimmons.

Contributor(s):

Publication details: Thosand Oaks, Calif. ; London : SAGE, c2000.Description: 1 online resource (xv, 328 p.) : illISBN:

9781452205564 (ebook) :

Subject(s):

Service industries -- Management

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658 23

LOC classification:

HD9980.5 .N48 2000

Online resources:

Click here to access online

Summary: This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.

Item type:

eBooks

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Title notes ( 4 )

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This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.

Specialized.

Description based on print version record.

Includes bibliographical references and index.