Brand new [electronic resource] : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.

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c2011Description: 1 online resource (1 v.) : illISBN:

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Solving the innovation paradox--how great brands invent and launch new products, services, and business models

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Additional physical formats: Print version:: Brand new.Online resources:

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eBooks

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Includes index.

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