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Using thematic thinking to achieve business success, growth, and innovation [electronic resource] : finding opportunities where others don't look / Julia K. Froehlich, Michael Gibbert, Martin Hoegl.

By: Contributor(s): c2014Description: 1 online resource (1 v.) : illISBN:
  • 9780133448108
  • 013344810X
Subject(s): Genre/Form: Online resources:
Item type: eBooks
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Description based on online resource; title from title page (Safari, viewed Apr. 28, 2014).

Includes bibliographical references and index.

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