Sustainable marketing [electronic resource] : managerial-ecological issues / Donald A. Fuller.

By:

Fuller, Donald A

Contributor(s):

Sage eBooks

Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Description: 1 online resource (xi, 395 p.) : illISBN:

9781452220611 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HF5413 .F85 1999

Online resources:

Click here to access online

Summary: By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.

Item type:

eBooks

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Title notes ( 4 )

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By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.

Specialized.

Description based on print version record.

Includes bibliographical references and index.