Innovating in a Service-Driven Economy [electronic resource] : Insights, Application, and Practice / by Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell.
Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015Description: IX, 216 p. online resourceContent type:- text
- computer
- online resource
- 9781137409034
- 658.4092 23
- HD28-70

No physical items for this record
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.