Includes bibliographical references and index.

Interactivity and the Writer; Writing for Many Media; High-Level Design, Management, and Technical Skills Useful to the Interactive Writer; The Multimedia and Web Site Production Team; Script and Proposal Formatting; Defining and Achieving Goals for Informational Multimedia and Web Sites; Information Multimedia and Web Architecture; Introduction to the Informational Multimedia and Web Site Case Studies; Case Study -- Writing a Marketing Web Site from Proposal to Documentation, Prudential Veroni Realty; Case Study -- Corporate Web Site, T. Rowe Price; Case Study -- Research Portal Web Site and the Online Feature Story, Britanica.com and the Harlem Renaissance; Case Study -- E-Learning: Interactive Math and Statistics Lessons; Case Study -- Museum Kiosk, The Naticus Shipbuilding Company; Case Study -- Training, Vital Signs; Interactive Multimedia Narrative and Linear Narrative; The Elements of Interactive Multimedia Narrative; Introduction to the Narrative Multimedia Case Studies; Case Study -- Adapting Classic Books to a Computer Game for the Female Audience, Nancy Drew; Case Study -- Adding Story to Simulation, Amped 3; Case Study -- Parallel Stories Narrative, The Pandora Detective; Case Study -- Worlds Narrative, Dust a Tale of the Wired West; Case Study -- Immersive Exhibit, The New England Economic Adventure; Conclusion -- Becoming a Professional Interactive Writer.

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers *The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros *The first-time glossary provides a quick-and-easy way to learn essential web writer lingo *Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers.

Print version record.

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