In defense of negativity [electronic resource] : attack ads in presidential campaigns / John. G. Geer.
Series: Studies in communication, media, and public opinionPublication details: Chicago : University of Chicago Press, 2006.Description: xvii, 201 p. : illISBN:- 0226284980 (cloth : alk. paper)
- 0226284999 (pbk. : alk. paper)
- 324.7/3/0973 22
- JK2281 .G44 2006eb
eBooks
Includes bibliographical references (p. [185]-194) and index.
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.